Cultural District Sports New Logo

We are pleased and proud to introduce the logo for the LEATHER & LGBTQ Cultural District.

The design of the San Francisco LEATHER & LGBTQ Cultural District logo was completed by designer/leatherman Jon Stoa in September of 2019. Its purpose is to represent both the Leather community by the use of the chain links and the LGBTQ community by use of the traditional pride colors. It is meant to convey a sense of an all-inclusive minded community all linked together and connected by the circle of chain links. These links signify a physical space which is the “Cultural District” – the historical significance of which can now be preserved as a physical/geographical sense of place in San Francisco.

Jon Stoa, Art Director/Designer, has been working in advertising, marketing and brand identity over two decades. He attended Art Center College of Design and later went on to work at Wieden+Kennedy, Draft FCB, and Apple, Inc. He has worked on building many major brands – from start-ups to Fortune 500 companies including Apple, Microsoft, Coca-Cola, Levi’s to Ann Sacks, Joe’s Barbershop, Modo, Hilton Hotels, Red Cross and the AD Council (Smokey Bear). He has done work with several San Francisco non-profits including Open House, Rocket Dog Rescue, Mr. San Francisco Leather, and now the LEATHER & LGBTQ Cultural District in San Francisco.

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